Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships.
Several brands are successfully merging the physical nature of live experiences with the social media world. In a recent white paper, Legacy Marketing Partners says “it’s up to brand marketers to create compelling brand experiences that blend the two realities as seamlessly as the targets they’re trying to reach. And that means integrating social and digital media into the (event) ideation process from square one.”
The best news is that social media can be effectively integrated into every aspect of the event activation, with opportunities before, during and after your event. With social media you can maximize event ROI and extend the experience beyond execution to expand your online reach.